Party Wave is part of the Seasonal Release series from Intuition Ale Works. This New England IPA shares its name with a surfing term for a time when several people, three or more, drop into a wave at an extremely crowded break. The challenge here was to develop a look that’s fun, vibrant, and easily shared among friends as the name suggests.
As North Florida natives, we immediately drew inspiration from surf culture of the late 80’s and early 90’s, tapping into bright colors and loosely drawn waves. The artwork is a reminder of days spent in the sand and surf with family and friends when everything was radical.
