Daybreak is a Gose that’s brewed with grapefruit to add a distinctly Florida feel. The challenge from a branding perspective was to give this beer a Florida look.
The lighter, slightly salty and sour nature of the beer lends itself to a day outdoors in the Florida heat. The client wanted to convey that sentiment as well as the idea that a lower ABV means this beer is easily sessionable.
I think the Florida scene plays very well and the grapefruit sun adds some fun color to the mix. This was the first of Intuition Ale’s beer brands to include more than one color.
